This is Marketing: You Can't Be Seen Until You Learn To See

This is Marketing: You Can't Be Seen Until You Learn To See Best Read || [Seth Godin] - This is Marketing: You Can't Be Seen Until You Learn To See, This is Marketing You Can t Be Seen Until You Learn To See THE FINANCIAL TIMES BOOK OF THE MONTH Over the past quarter century Seth Godin has taught and inspired millions of entrepreneurs marketers leaders and fans from all walks of life

  • Title: This is Marketing: You Can't Be Seen Until You Learn To See
  • Author: Seth Godin
  • ISBN: 071266296393664051080740510807391528724821405108072004051080707191320184051080740510807152872482140510807405108073405108078827137185975193215240510807340510807
  • Page: 320
  • Format: Kindle Edition

This is Marketing: You Can't Be Seen Until You Learn To See Best Read || [Seth Godin] - This is Marketing: You Can't Be Seen Until You Learn To See, This is Marketing You Can t Be Seen Until You Learn To See THE FINANCIAL TIMES BOOK OF THE MONTH Over the past quarter century Seth Godin has taught and inspired millions of entrepreneurs marketers leaders and fans from all walks of life

  • This is Marketing: You Can't Be Seen Until You Learn To See Best Read || [Seth Godin]
    320Seth Godin
This is Marketing: You Can't Be Seen Until You Learn To See

About " Seth Godin "

  • Seth Godin

    Seth Godin is a bestselling author, entrepreneur and agent of change.Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.Seth was founder and CEO of Yoyodyne, the indust Seth Godin is a bestselling author, entrepreneur and agent of change.Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.Seth was founder and CEO of Yoyodyne, the industry s leading interactive direct marketing company, which Yahoo acquired in late 1998.He holds an MBA from Stanford, and was called the Ultimate Entrepreneur for the Information Age by Business Week

  • 132 Comments

  • As someone who works in Marketing and Communications, I thoroughly enjoyed reading, learning and getting some reinforcements on things I already knew I have been a practicing Marketer for the last 8 years and reading this book really helped to simplify and expand on issues I encounter on a daily basis This is a book about roots About anchoring your work deeply in the dreams, desires, and communities of those you seek to serve It s about changing people for the better, creating work you can b As [...]


  • Nice recap and refresher on where you need to be mentally in your marketing approach It s hard to write about marketing consistently as Godin does , especially as it is always changing and slippery enough to define in general terms as is Initially, I felt that this book was so similar to all of Godin s other books By the end however, he had me, and I can honestly say I enjoyed this book It reminded me of a mini skirt long enough to cover the subject, and short enough to keep it interest [...]


  • I read this book thanks to Blinkist.The key message in these blinks With the rise of the internet and the fall of the monolithic mass media, marketers can no longer rely on advertising alone Instead, they should take an approach to marketing that identifies people s underlying needs and desires, develops a product that can fulfill them and uses value positioning and storytelling to cultivate a core group of fans who are receptive to trying new things and can provide the product with it smallest [...]



  • I m sure there were some important tidbits of marketing advice in this book, but it s so full of generalities and aphorisms that you can t find them Godin writes in pithy, one sentence paragraphs that rarely have any transition to the next paragraph He s almost too cute for his own good It s clear that he knows marketing, but he s too coy to get his point across to the general masses Give me tangible tips, not proverbs.


  • This book summarizes the current state of marketing according to Seth Godin It references ideas that stood through time, like Crossing the Chasm by Geoffrey Moore, as well as a lot of things Seth wrote before Tribes, Purple Cows A small summary below SPOILERS.Lesson One Find your smallest viable audienceWe live in a world overwhelmed with information Grabbing attention is hard and it costs money Seek for the smallest market you can live with Be specific Trying to catch the whole market This book [...]


  • I struggled with this one On the one hand, there were a number of helpful concepts On the other hand, those concepts felt so widely varied that it was difficult to find a thread or theme that wove the entire book together I suppose that s the risk you run when you dive into an entire subject Many of the chapters whetted my appetite for , but didn t deliver.


  • Post Your Comment Here

    Your email address will not be published. Required fields are marked *